In the coming consolidated world of financial services, the importance of bancassurance in the Asia-Pacific region is beyond dispute. It has become a mainstay of distribution channels in many countries in the region, and is no longer just an alternative channel. However, it is important to recognize that the Asia-Pacific region is made up of a wide range of markets which have different levels of maturity, demographic situations, levels of customer awareness, cultures (customer preferences), and regulations.
Even though these differences among regions affect the bancassurance models or implementation, there should be some general factors that can serve to benefit all bancassurance operations. This survey aims to provide a better understanding of recent trends regarding bancassurance operations in the region, and to help insurers identify and work through their challenges as they continue to develop their bancassurance strategy.